Case Study: The Rivers Trust Rebranding
1. Project Overview
86th Aspect partnered with The Rivers Trust, a non-profit dedicated to the conservation and restoration of rivers, through Catchafire.org. We embraced the challenge of rebranding this impactful organization to better communicate their mission, increase their visibility, and attract new supporters. By diving deep into their values and objectives, we crafted a refreshed brand identity that elevated their cause and aligned with their environmental goals.
2. Brand Style Guide
Our team developed a comprehensive brand style guide that included a new logo, nature-inspired color palette, and typography that reflected The Rivers Trust’s passion for conservation. The visual identity was designed to evoke a sense of professionalism and commitment, ensuring consistent messaging across their website, social media, and outreach initiatives. The guidelines provided The Rivers Trust with the tools needed to communicate their mission effectively across various platforms.
3. Client Research & Project Plan for Growth
We conducted detailed client research to understand The Rivers Trust’s audience and stakeholders. This insight informed our rebranding strategy, which was aimed at enhancing their social media presence and engagement. The new brand strategy helped position the organization to better connect with their community, inspiring action and driving support for their environmental initiatives.