1. Project Scope
86th Aspect was tasked with building the LucrativeFX Academy brand from scratch, covering all aspects of its digital presence and marketing strategy. The scope of the project included:
Brand Development: Crafting a comprehensive brand identity.
Website Design & Development: Creating a seamless and visually engaging website.
Video Production: Producing promo videos and commercials.
Marketing & Paid Ads: Implementing a full digital marketing strategy with a focus on paid ad campaigns for growth.
2. Website Design & Development
The LucrativeFX Academy website was designed to serve as the cornerstone of their digital presence. I focused on creating a user-friendly interface with intuitive navigation and compelling content that clearly communicated the academy’s offerings and expertise. The site was optimized for conversions, showcasing engaging visuals, strong calls to action, and a smooth user experience to turn visitors into leads and clients.
3. Video Production
To further elevate the brand, I produced promo videos and commercials that captured the essence of LucrativeFX Academy. These videos were designed with the goal of building brand trust, telling the academy’s story, and engaging their target audience. The visuals were carefully crafted to be both compelling and professional, enhancing the academy’s ability to convert viewers into customers.
4. Branding
I developed a comprehensive brand style guide for LucrativeFX Academy, including logo design, color schemes, typography, and visual elements. This guide ensured consistency across all platforms and channels, creating a unified and professional brand identity. The goal was to reflect the academy’s values of expertise and empowerment while positioning them as a leader in their field.
5. Marketing & Paid Ads
Beyond creative assets, I devised a digital marketing strategy focused on driving growth. This included paid ad campaigns across Google and social platforms to increase visibility and attract the right audience. The strategy also involved optimizing the sales funnel to enhance the user journey, ultimately resulting in a 15% increase in sales within the first three months.