Case Study: P97 Website Redesign
Project Overview
86th Aspect partnered with P97 to redesign their website, focusing on both aesthetics and functionality. The goal was to create a platform that appealed to creatives while clearly communicating P97’s value proposition.
Research & Strategy
We began with in-depth research into P97’s audience and industry trends, shaping the design strategy to ensure the new site resonated with users and aligned with the brand’s identity.
Collaborative Design Process
Led a team including a graphic designer and a UX designer. Together, we crafted visually engaging elements and improved the site’s functionality to create a seamless, user-friendly experience.
Execution & Results
The redesign led to a 30% increase in web traffic within the first three months, along with improved user engagement and a lower bounce rate. The visually immersive, intuitive platform effectively communicated P97’s unique value, driving higher conversions and better audience retention.


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