Case Study: IMPEL Fitness Brand Identity
Empowering a Small Business with 86th Aspect
86th Aspect collaborated with IMPEL, a Black-owned fitness brand, to help its founder launch his personal training business. Our goal was to create a brand identity that reflected IMPEL’s mission to inspire and empower individuals.
Starting with in-depth discovery, we crafted a bold logo, a vibrant color palette, and modern typography—all designed to evoke strength, resilience, and approachability. Through a collaborative process with the founder, we ensured every design decision aligned with his vision and goals.
The result was a compelling brand identity that gave IMPEL the confidence and tools to connect with clients, establish credibility, and stand out in the competitive fitness industry.
