1. Project Overview:
As a full-time creative at Guardian Fall Protection, I was responsible for revamping product launches and developing a variety of video content. This included producing how-to/tutorial videos, social media clips, and product-focused assets designed to showcase safety equipment and engage Guardian's audience. My goal was to enhance brand visibility and provide clear, informative content for both internal teams and end-users.
As a full-time creative at Guardian Fall Protection, I was responsible for revamping product launches and developing a variety of video content. This included producing how-to/tutorial videos, social media clips, and product-focused assets designed to showcase safety equipment and engage Guardian's audience. My goal was to enhance brand visibility and provide clear, informative content for both internal teams and end-users.
2. Pre-Production & Planning:
I collaborated with Bear Hands Media on many of these projects, working closely with their team on pre-production planning. This involved developing scripts, storyboards, and shot lists, as well as coordinating logistics for each shoot. The aim was to ensure that every piece of content was aligned with the overall brand vision while meeting specific marketing and instructional goals.
I collaborated with Bear Hands Media on many of these projects, working closely with their team on pre-production planning. This involved developing scripts, storyboards, and shot lists, as well as coordinating logistics for each shoot. The aim was to ensure that every piece of content was aligned with the overall brand vision while meeting specific marketing and instructional goals.
3. Production & Co-Directing:
During production, I took on a co-directing role, ensuring that the vision developed in pre-production came to life on set. I worked with the Bear Hands Media team to capture the right angles and moments, paying close attention to the technical aspects of each shot, from product demonstrations to interviews. We prioritized clear communication and high-quality visuals, aiming to highlight the precision and importance of Guardian’s safety equipment.
During production, I took on a co-directing role, ensuring that the vision developed in pre-production came to life on set. I worked with the Bear Hands Media team to capture the right angles and moments, paying close attention to the technical aspects of each shot, from product demonstrations to interviews. We prioritized clear communication and high-quality visuals, aiming to highlight the precision and importance of Guardian’s safety equipment.
4. Post-Production & Final Delivery:
In post-production, I led the editing process, focusing on crafting concise and engaging narratives that aligned with Guardian’s brand voice. This included color grading, sound design, and refining each video to ensure it was polished and ready for distribution. Whether it was for a detailed tutorial or a quick social media clip, each asset was optimized for maximum impact across multiple platforms, increasing audience engagement and product awareness.
In post-production, I led the editing process, focusing on crafting concise and engaging narratives that aligned with Guardian’s brand voice. This included color grading, sound design, and refining each video to ensure it was polished and ready for distribution. Whether it was for a detailed tutorial or a quick social media clip, each asset was optimized for maximum impact across multiple platforms, increasing audience engagement and product awareness.